Digital Marketing Self Assessment Tool for Writers & Illustrators

zavesti seo self assessmentThe internet is full of loads of wisdom which can easily overwhelm you.

The result is that you develop an anathema against the very idea of sales or marketing. Moreover as a creator you love creating, not marketing. You would rather have an easy, clear guide which can put your marketing efforts on autopilot so you can spend your time creating.

This is what creators tell us. When we work with creators, we constantly hear, “give me a step by step guide”.

However any guide needs to be tailored according to the maturity of the audience. The goal of this self assessment tool is to gauge your marketing maturity so we can provide recommendations personalized for you.

Goal of this Self Assessment Tool

The goal of this self assessment tool is to help you figure out where you should focus while promoting your book, artwork or other products.

The Zavesti Clear Guide for Independent Creators

At Zavesti, we focus on providing a clear and systematic method for all independent creators – book authors, freelance illustrators and product creators.

Our goal is to create a guided path for you to market yourself, your products – e.g books, illustrations or services. This tool is a starting point to help you gauge your current state – and then, based on that result- provide recommendations for the next steps in your marketing campaign.

So, let’s get started!

Marketing Self Assessment Tool

1.Is your product available for purchase through a digital marketplace?
2.Leads: Does your website have a contact form to collect email addresses?
3.Content: Do you regularly post new content, e.g. blogs or videos?
4.Analytics: Have you analyzed results of your efforts, e.g. traffic to website, results of paid advertising etc.?
5.SEO: Is it likely I will find you on Google if I search for keywords relating to your business?
6.Social Media: Does your business have a social media page with active updates and interactions?
7.eMail: Do you send regular, personalized eMails to your contacts?
8.Advertising: Do you boost your social media posts (e.g. Facebook or Twitter) through paid promotion?
9.Competitor: Have you studied what your competitors are doing to promote themselves?
10.Customers: Have you identified who your customers are – (e.g. women, college graduates, teens etc.)?
11.Would you like to learn how to boost sales of your products or services?

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