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Step 10: Killer Profile: How to Use Your Resume to Get Discovered
Complete atleast one action in the “Playbook: Get Found” in the section “Get Known As An Expert”.
Time Needed: 2 hours
To complete these activities use the following Playbook.
Get Known As An Expert
Create Content. Content is King. Use visuals, infographics, charts.
e-Book: Create an e-Book relevant to your industry. Create a short booklet in MS Word and save as pdf. There – you got your e-Book!
Print Book: Write a well researched book backed by real experience (your own or others) – Get it published – If necessary self publish it and put it on amazon.com. A book brings a huge amount of credibility for the writer.
Case Studies: Write case studies on your blog. Also, create pdf versions which you can email to people. Toolkit: Format For Case Study
Competitive Analysis: Prepare a competitive analysis of a product or company.
YouTube & Slideshare: Create a video resume on YouTube – woodworking skills, a short lesson in management trends or a technical tutorial. YouTube is limited only by your imagination. To keep it simple you can also create a set of powerpoints and upload it on YouTube or Slideshare.
Google for the term “guest posts” – esp in blogs related to your area of expertise. Offer to write a short guest post. In the guest post include a link back to your LinkedIn profile.
Make sure your name and contact info is easily visible on these artifacts.
Stay away from paid resume bulk mail services
Sending your resume to a large number of anonymous people – about whom you don’t know anything – doesn’t work.
People get annoyed by the junk mail and you will get a bad reputation
Every mail you send must be tailored for a specific individual.