By writing out your ideas on a piece of paper, you are forced to think – Where do you want to be in the future?
If you don’t want to be anywhere or if you cannot at all think of what your goals are, then you are perhaps not ready to blog or start a channel. In such a case, it might be best to take a step back and do some introspection.
What’s Your Destination?
What’s the point of writing your blog or creating your video? To share with friends and to keep record of your nostalgic memories? Or do you want to build your personal brand by sharing your expertise on a topic? Or perhaps you want to market and sell products and make money?
Being clear about your objectives would automatically encourage you to create videos or blog posts which further your goals instead of creating haphazard content which confuses your audience with its disconnectedness.
The SMART methodology is proven to be the most fruitful goalsetting scheme. Adopting a SMART approach for your blogging goals will channel your energy into the most simple and achievable goals instead of getting lost in a confusing mix of exotic and complex objectives.
Your goals need to be measurable – how else would you know if you have achieved them! An important reason for goals to be measurable is that it allows you to do temperature checks and course correction. As an example, say you set a goal of 100 visitors/day. If after 3 months of blogging furiously, if you find that your visitor traffic continues to stagnate around 10 visitors/day, then it is time to do some serious blog rewiring. If you didn’t have a measurable goal then obviously you would have continued happily on your blogging journey, not knowing where your ship is sailing to.
Values, Strengths, Risks
What are values you care about?
Peace, environment friendliness, love for nature are some examples of values that you may care about. You audience wants to know who you are, what you care about. Your values define your personality and brand you as a lovable online persona.
What are your strengths? By noting down your strengths and weaknesses, you know where to focus on in your blog or YouTube channel. As an example, if your strength lies in composing enjoyable stories then that’s what you should focus on in your video channel. Some bloggers are talented illustrators and their blog is a journal of their creative projects. Other vloggers or bloggers like talking to people, and their blog posts or videos contain interviews and impromptu street meetings.
There is a place on the internet for everybody. There is no need to blindly mimic others. By being clear about your strengths and weaknesses you will have the confidence to chart your own path, focusing on your own strengths.
Be clear about your risks too. What could prevent you from accomplishing your goal?
How to Use This Template?
The template is available as a PDF file. Download the file and print it out. Fill it up. Then after one week, brainstorm your filled template with a few trusted friends. Ask them for their feedback. Print another copy of the template with your final version.
Later on if you need to make adjustments, feel free to cross out certain things and add new ones.
Don’t Forget to Have Fun!
I have found greatest success through work which required huge effort but zero stress. How can a work requiring massive effort not stress you out?
When you enjoy some work, you won’t get panic attacks from sweating through a lot of hours. That’s why it is important not to get wrapped up in blogging as a grave and gloomy endeavor. The whole point of your journey is to make you happy.
Have fun. Think of ways to make your journey as fun. Your audience will love you when they see you having fun. A smile is infectious!
When filling out the templates, use different colored inks to keep things feisty! Talk to your audience about finding Zavesti templates and how you use them. Make a video about your blogging goals or goals for your YouTube channel. Share your goals written out in the template with your audience.
After 30 days, make a video about what you have accomplished and the challenges you face. After 60 days, write a post or create another video about things you have learned and are learning on your video or blogging journey.
Right there you have cool ideas for your video or blog! Enjoy your journey. You will discover that the journey is as exciting as accomplishing your end results.
Happy blogging and vlogging!