How To Create your Elevator Pitch In 3 steps
Step 1: Identify your professional objective
Step 2. Identify your USP – unique selling proposition – why you are best suited to help the company.
Step 3. Identify a list of companies where you will apply for jobs. You will do this in the section “Target List” in the Job Search Master-Key program.
Use these three elements to create an outstanding elevator pitch.
Example Elevator Pitch
“I am looking for a new job. I am specially interested in (Professional Objective), because that kind of work fits well with my background (your USP) and with organizations like (examples from your Target List).”
Your Elevator Pitch is your value proposition. A short (10 second to 2 minute) summary which describes how well you can do the work defined by your professional objective.
Elevator Pitch Ideas
Highlight Some Of the Following Key Elements In Your Elevator Pitch.
Everything from the following list is not meant to be all included in your elevator pitch. Pick a couple which are most important for you. The Elevator Pitch should not be more than 30 seconds.
Your most recent position title and a brief explanation if the title is not self explanatory. Level of seniority. Key functional areas.
Number of years of experience – Depth and breadth of experience. Level of seniority.
The types of industries you have worked in and the names of companies
- Interests :
What sparks your enthusiasm? Employers know that people with a genuine interest in a particular kind of work develop their skills most quickly.
- Skills :
What are you good at, what do you have to offer? Most people undervalue their skills. With -on-the-job learning there is no teacher to tell you what you are learning. Thus, you may not be aware of how much you have learned in your jobs or have names for the skills you acquired.
Think of the contributions you have made in each job and the skills that were needed for each. Use a ‘Skill Inventory’ to jog your memory. Then group these skills in to 3 to 6 categories, naming each category. Think: Which of your skill categories interest you most ?
- Values :
What’s important for you in life – Freedom, monetary gains, honesty, autonomy, technical expertise, security and stability ? You feel uncomfortable when your values are compromised. When you are in harmony with your values you feel content and delighted.
Values and interests may seem similar, and yet these are distinct elements.
- Long term goals :
Where would you like to be 5 years from now – at work and in life ? Is your target job, in your target company, a step in that direction ?
For example, if you want to settle down to a regular 9 to 5 job – living a quite life in your home town with your family – then an outside sales job which requires traveling may not be your cup of tea.
Your personality shapes your interests. If you are an extrovert – great at team sports – then you would be happier in jobs which give an opportunity for being with a wide range of people. eg sales rep, businessman, leadership positions.
If you are a creative, intelligent person – but more comfortable with a select group of close friends – then you would be happiest and most productive at jobs which require individual contributions – teacher, scientist, software programmer, doctor etc.
If you see your job as a “calling” and feel that you have a clear mission in life to fulfill – then you may want to review your immediate goals from that perspective. If helping homeless children is your passion in life then you may perhaps think of a teacher’s job not a programmer’s.
Elevator Pitch Checklist: Attributes Of A Killer Elevator Pitch
Positive: Honest, carefully planned and completely positive. Never use negative examples or speak ill of other people.
What You Can Do For The Hiring Manager: What you have to offer them and your important selling points.
Explain What Makes You Unique: Perhaps you are a technical expert who has had experience of sales? Or a nurse who is bilingual ?
Use The Power Of Repetition: Use your Elevator Pitch in all your conversations with friends, interviews as well as emails, cover letters and resume.
Be Consistent: Your search works better if you tell everyone the same consistent message. Information you give to your acquaintances may get repeated to some hiring managers or influencers.
Focus On Target List : Your Elevator Pitch must carry a special appeal for companies in your Target List.
Make It Relaxed: Practice your Elevator Pitch so it seems natural.
Refine As You Go: Discuss your Elevator Pitch with your friends and refine it.