Now that you have your blog or YouTube channel up and running, it is time to do a review of what you have going. The following free DIY Site Audit tools will help you check how your site compares with the basic principles of online presence.
What is Online Presence?
Your online presence is your blog, vlog, social media posts or any other web property which you put on the internet for public consumption.
You can bucket your activities surrounding your online presence into several facets. We have included below tools to review your online activities for these facets.
How to use the the DIY Site Audit Tools?
The best way to use these tools is to do a site audit, then make some changes and then do your audit and analysis again. Remember this is an iterative process.
Start with an Overall Site Audit
- Do a Quick Site Review (Social Media Activity, Links, Marketing Optimization & More): Nibbler
- Compare your Site to your Competitor: http://app.upcity.com/free-tools/seo-report-card
Check Links or Anchors
Links are very important in the Google ranking of your site. This is why I have included multiple free link check tools here. Each of them gives a different perspective on your links.
- Check if your site is pointing to dead links: dead link checker
- In addition to broken links, this tool also checks if any page on your website has been blacklisted – it then categories links as broken, blacklisted, internal and external so you can quickly filter and fix them: Dr. Link Check
- This tool checks broken internal links, anchors, plus broken external links : https://error404.atomseo.com/
Analyze your Headlines
Audit your Site for Overall SEO
- For on-page SEO, seositecheckup.com is one of my favorite tools. You can only run this tool once per day so take a screenshot of the report so you can start fixing the highlighted issues. It identifies the top SEO issues and the keywords cloud it shows is great indicator of how a visitor or a search engine crawler (e.g. Google) will perceive your site: https://seositecheckup.com/
- This is the best tool to do a quick check for Off-Page SEO: https://analytics.moz.com/pro/link-explorer/ It tells you the incoming links to your site, and also the domain authority and page rank for your site.
Audit your Individual Posts for SEO: Keyword Density
- For each post in your site, run this tool to check keyword density – this also shows multiple word keywords: Keyword Density Analysis Tool
Do a Plagiarism check – Duplicate content
- Check URL: https://www.copyscape.com/
- Duplicate content on the same site: http://www.siteliner.com/
- Copy paste content: http://www.plagium.com/
Check Google Index
- This will show you what pages of your site are indexed: site:yourwebsite.com
Do a Security Check of your Website or Blog
Check Performance of your site
Check your Marketing Maturity
- Digital Marketing Self Assessment Tool for Writers, Bloggers and Illustrators: This free assessment also provides free, very detailed personalized recommendations for each result.https://www.zavesti.com/test/digital-marketing-self-assessment-tool-for-writers-illustrators/
I have given you the easiest to use free tools in this post. However there are many other tools which do similar analysis – I have included them below if you want to check them out.
DIY Site Audit Guides
If you would like to learn more, the following guides are worth checking out.
- The Common Sense SEO Audit That Increased Traffic By 45%
- How to Perform the World’s Greatest SEO Audit
- Conducting a Website Audit: A Step by Step Guide
- A 16-Step SEO Audit Process To Boost Your Google Rankings [2018 Update]
- 21 Actionable SEO Techniques That Work GREAT in 2018
- All Top SEO
Additional DIY Site Audit Tools
- Another great tool which quickly highlights top issues in your website or blog is: https://www.seoptimer.com/. It also highlights the keyword consistency so you can check if the site is optimized for your desired keywords
- Site Technical Analysis: https://varvy.com/ . If you have got your site made by someone else, you can use this tool to do a quick check of top issues.
- The official W3C HTML Validator. If you are using a standard software like WordPress, it’s unlikely you need to worry about this particular audit: https://validator.w3.org/
- The official W3C Link Checker Check links and anchors in Web pages or full Web sites
- This is a great tool which scans the first 10 pages of your website for accessibility, broken links, browser compatibility, search engine optimization, plus many other things like usability and HTML standards: https://try.powermapper.com/Demo/SortSite
- Quick Check for Performance, SEO, Mobile & Security: Website Grader
- https://www.found.co.uk/seo-tool/ is a great tool which highlights various aspects (e.g. domain authority) which are not caught by other tools.
- https://www.dareboost.com/ gives a very comprehensive technical analysis of your site.
- This article includes resources for writing great titles as well as tools to analyze your headlines. How to Write Attention Grabbing Video Titles, Blog Headlines & Book Names
- List of 12 Security Audit Tools: https://geekflare.com/online-scan-website-security-vulnerabilities/
- Ask Your Hosting Provider to Run an Anti Virus Test
- Install WordFence Plugin for security monitoring – If you are running WordPress
- SEO Tools: The Complete List (2018 Update)